Evian is rolling out a print advertising campaign designed to flow on naturally from the world famous “Rollerbabies” campaign. Eight portraits by fashion photographer Nathaniel Goldberg show adults wearing t-shirts with the screen printed image of a baby’s body, giving the impression of what they looked like as babies. Each carries a bottle of Evian. The “Live Young” strapline, strengthens the message of the Rollerbabies film by symbolising the effect of evian on the bodies of adults of all ages.

The stars of the campaign are not models, but real people, actors chosen for their strength, their authenticity, their freshness, their diversity and their singularity. The creative stance adopted expresses their true nature as opposed to onstructing artificial characters for advertising purposes. Each model carries their bottle of evian in their own unique way, wearing their own clothes and jewellery, their individual style and their personality embodying the new strap line of the brand: “Live Young”.

The “Baby Inside” campaign was commissioned by BETC Euro RSCG Paris. The campaign was launched this month in Singapore, Thailand, Australia and Russia, will be released in China, Dubai and Qatar in April.

BETC Euro RSCG’s “Baby Inside” ad uses a series of images of people wearing t-shirts that have an image of a baby’s body on the front, from the neck down.

The images are shown in quick succession, resembling a flipbook, to animate images and make them appear as though the baby images are dancing.

The ad, which keeps Evian’s ‘Live Young’ strapline, has debuted online, while the TV ad will run globally from June.

The TV ad will use a remixed version of Gangster Paradise’s ‘Rappers Delight’, referencing the roller-skating babies ad from 2009, which gained a place in the Guinness Book of World Records for achieving more than 45 million views online.

The online ad shows the same content but uses a version of Tom Tom Club’s ‘Word Rappinghood’, remixed by DJ Mehdi and Uffie.

The global campaign is supported by cinema, online, point of sale and event activity.

Evian has also developed an interactive iPhone app for consumers to upload their own pictures to a dedicated website and use the dancing baby image and participate in an attempt to make the world’s longest music video.

Consumers will also be able to participate in the music video during sporting events, including the Evian Masters, Wimbledon, the US Open and Australian Open.